A Red Daisy in Bloom

When designer and entrepreneur Phylise Sands launched Red Daisy, a collection of premium sports bras and coordinates catering to women with a passion for  fitness and high fashion, I played a pivotal role in promoting the brand’s debut in the market.

I developed press materials to publicize the launch to trade and consumer publications, created e-blasts to promote the brand’s debut at the CURVE trade show for intimate apparel, wrote promotional copy and product descriptions for the Red Daisy website and created collateral to support the brand’s collaborations with Shape Magazine, Equinox  fitness club, the Breast Cancer Research Foundation and EuroJersey SPA Sensitive fabric.

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I'm a creative and strategic #MarComm pro, #blogger, #DigitalContent developer & pop culture aficionado with a passion for #InspiredThinking.