Promoting The Waxman Gala on indie radio

The Samuel Waxman Cancer Research Foundation (SWCRF) celebrated the 20th year of its signature Collaborating for a Cure Gala — one of New York City’s biggest holiday benefits — with a special performance by the indie rock band The Avett Brothers.

To reach a local base of the band’s fans, I partnered with the SWCRF’s Chairman to execute a sponsorship on the public radio station WFUV that included thirty 20-second on-air spots for a one-month period, website ads that generated 100,000 media impressions for the SWCRF brand, 300 visits to its website, and an online sweepstakes for listeners to win two tickets to the concert.

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I'm a creative and strategic #MarComm pro, #blogger, #DigitalContent developer & pop culture aficionado with a passion for #InspiredThinking.