Sizing up expectations in bridal gowns with Bara Luxe

Bara Luxe, a start-up couture bridal house, launched a collection for plus-size women in the midst of the economic downturn of 2008-2009, using PR to generate buzz for its unique sample sizing during trunk shows at top salons nationwide.

Pitching how Bara Luxe offered women of larger sizes That Special Moment of trying on gowns in front of their friends in a store, my outreach to TV producers secured fashion segments for the brand in West Hartford, Chicago, Denver, Little Rock, and Detroit.

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