The Goal
As a publicist at Fineberg Publicity I played a pivotal role in promoting the launch of Red Daisy, a collection of premium sports bras and coordinates catering to women with a passion for fitness and high fashion.
The Strategy
I created an integrated marketing campaign for which I developed press materials to publicize the launch to trade and consumer publications, created e-blasts to promote the brand’s debut at the CURVE trade show for intimate apparel, wrote promotional copy and product descriptions for the Red Daisy website and created collateral to support the brand’s collaborations with Shape Magazine, Equinox fitness club, the Breast Cancer Research Foundation and EuroJersey SPA Sensitive fabric.
The Results
Red Daisy received early coverage in trade publications such as WWD, The Lingerie Journal, and Intima, as well as digital and print consumer media outlets including More Magazine, Yoga Magazine, Shape, Metro New York, Chic Galleria and Lingerie Briefs.
