The Game Changer in Cancer Research

Concept development + copy

To showcase the pivotal role played by the Samuel Waxman Cancer Research Foundation in providing early-stage funding to the research of prominent cancer investigators, I worked with a video production team to interview grantees about how this support was a game changer in their careers.


Cancer Research

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Annual Report

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Cancer Foundation Annual Report-1


Capital Campaign Case Statement

I served as the project manager on the design and production of a glossy case statement used by the Waxman Foundation leadership and board members for a $30 million dollar capital campaign built around the foundation’s fortieth anniversary. The booklet was distributed to major donors pitched at private cultivation events organized by a fundraising consulting firm and the campaign has to date raised more than $4 million in pledges.

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Capital Campaign Statement-2


Jockey International Advertorial

Concept + Copy

This four-page advertorial was inserted into a trade publication for the intimate apparel industry and told the story of a new organizational structure, retail merchandising plans and advertising introduced by underwear giant Jockey International.

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Jockey Advertorial pg1 001

Cancer Research

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Children’s Charity


Healthcare Publishing

Concept + Copy: trade ads and direct mail promotions for healthcare publisher Advanstar Communications

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Articles / Ghostwriting

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Lighting the Way (Long Island Independent, July 2015)

Pat Wagner with Lightbox ad

Six Tips for Your Brand on IGTV (Insights piece for Builder Media, 2018)


Insights on Collaboration for CEO Magazine (February 2018)

CEO Magazine Article

A Reason to Smile (clinical trial patient testimonial, 2017)

Crispino FINAL


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Winter 2018 Newsletter

Press Releases


Smart Trike Press Release Approved Nov 15 2010


RadElast Intro E- Release – FINAL – Oct 17 2008


Dish Jeans’ Denim Dos for Fall 2010 – FINAL

Client Biographies


Dr Rick Jinete Bio 2012