Tag: brand storytelling
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How to own your brand storytelling in disruptive times
What is the lesson to be learned from QVC Group’s recent bankruptcy filing? If you snooze, you lose. In its heyday, QVC was an innovator with its addictive programming and perennially cheerful on-camera talent. Its blend of commerce and entertainment paved the way for the rise of the influencers who have disrupted marketing and, ironically,…