Tag: integrated marketing
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Sydney Sweeney spotlights her SYRN lingerie brand at the Stagecoach music festival
Euphoria star Sydney Sweeney is building her SYRN lingerie empire whether we like it or not. Sweeney, who is a polarizing celebrity in these fractured cultural times, is a savvy marketer with an unwavering awareness of her personal brand. She is striking while the iron is hot. In addition to fronting campaigns for Armani Beauty,…
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Marking 40 Years of Cancer Research
The Goal In 2016, I created and executed an integrated marketing communications campaign to mark the fortieth anniversary of the founding of the Samuel Waxman Cancer Research Foundation (SWCRF), a grant-making organization that funded research by leading cancer investigators nationwide. The Strategy I oversaw the development of a special anniversary edition of the SWCRF logo,…