Tag: Edgar Trinidad
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Marking 40 Years of Cancer Research
The Goal In 2016, I created and executed an integrated marketing communications campaign to mark the fortieth anniversary of the founding of the Samuel Waxman Cancer Research Foundation (SWCRF), a grant-making organization that funded research by leading cancer investigators nationwide. The Strategy I oversaw the development of a special anniversary edition of the SWCRF logo,…
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The Pink Slip’s mentionable unmentionables
The Goal Pink Slip, the popular lingerie shop located in New York City’s Grand Central Station, made the transition to e-commerce after rising rents and dwindling foot traffic made a storefront business unsustainable during the economic downturn. The Strategy Having publicized several intimate apparel brands during my PR career, I saw the content possibilities in…
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Celebrating a Decade of Toys Across America
In 2013, I consulted for Kids In Distressed Situations (now Delivering Good) on the Toys Across America campaign, celebrating the Toy Bank’s tenth anniversary. The initiative involved toy giveaways across all 50 states, enhancing play’s benefits. My efforts boosted the Toy Bank hashtag use by 733 percent and TIF’s Facebook reach by 193 percent.
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Successful Fundraising for ADAPT Community Network
In February 2019, a fundraising campaign for ADAPT Community Network was launched by The Bromley Group. The gala, held at Cipriani 42nd Street, honored notable figures such as Tony Danza and Tamron Hall, raising over $32,000 through journal ads. The event featured numerous broadcast news stars and highlights included Susan Lucci’s appearance.
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Giving a H.U.G. for pediatric care
The Goal In 2018, Project Help Us Give (P-HUG), a nonprofit dedicated to helping children treated at NYU Langone Medical Center’s Rusk Institute for Rehabilitation, hosted the annual H.U.G. Award Gala honoring the CEO of Wacoal America and the trade show producer Eurovet. The Strategy Having previously promoted seven consecutives H.U.G. Galas during my tenure…
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Relaunching Smart Trike in the U.S. press
The Goal Smart Trike, a convertible children’s ride-on invented in Israel, was a top-selling product around the world, but had a tough time making inroads in the United States due to similar products marketed here by bigger companies with huge marketing budgets. The Strategy Smart Trike needed a PR reboot in the U.S. and turned…
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Helping United Cerebral Palsy of New York to ADAPT
The Goal In 2017, the United Cerebral Palsy of New York City (UCP) celebrated its 70th anniversary with a gala that also introduced a new brand: ADAPT Community Network. The Strategy The Bromley Group, a leading PR and marketing firm that produced UCP’s gala, hired me to develop a pre-gala social media campaign on Instagram and Facebook to promote…