Tag: Radicispandex
-
Radici Stretches to the Future
The Goal RadiciSpandex Corp., the U.S. affiliate of the Italian fibers conglomerate RadiciGroup, faced stiff competition from larger fiber producers Invista and Hyosung, which waged highly-funded branding campaigns to dominate spandex sales to the textiles and apparel markets. The Strategy As a publicist at Finberg Publicity, I had the pleasure of producing Radici’s Stretch to…