Tag: Fashion
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In polarizing times, controversy sells
In today’s digital landscape, controversial celebrities like Sydney Sweeney and Demi Moore are redefining commercial success despite criticism. Brands leverage their polarizing images, driving sales and engagement. The Kardashian family’s reality TV empire exemplifies this trend, showcasing how public scrutiny can translate into lucrative business opportunities within the entertainment and fashion industries.
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Scoring for Pro Player
The Goal High-tech performance was a hot topic in the men’s underwear market when CBK/Knothe Apparel Group, a manufacturer of branded and private label apparel for men, secured the license for the Pro Player brand and was launching the collection exclusively at JCPenney stores nationwide. Knothe needed the rollout to be a quick success and…
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Teaching at FIT
The Goal In 2007, I was invited to take over a five-week workshop on fashion events planning at Fashion Institute of Technology’s School of Continuing and Professional Studies. The Strategy Expanding the course to include public relations planning, I tasked students to formulate a one-year strategic plan for the launch of a fashion collection that…
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Radici Stretches to the Future
The Goal RadiciSpandex Corp., the U.S. affiliate of the Italian fibers conglomerate RadiciGroup, faced stiff competition from larger fiber producers Invista and Hyosung, which waged highly-funded branding campaigns to dominate spandex sales to the textiles and apparel markets. The Strategy As a publicist at Finberg Publicity, I had the pleasure of producing Radici’s Stretch to…