The Goal
In 2018, Project Help Us Give (P-HUG), a nonprofit dedicated to helping children treated at NYU Langone Medical Center’s Rusk Institute for Rehabilitation, hosted the annual H.U.G. Award Gala honoring the CEO of Wacoal America and the trade show producer Eurovet.
The Strategy
Having previously promoted seven consecutives H.U.G. Galas during my tenure at Fineberg Publicity, I hit the ground running to partner with the P-HUG committee to stage an information booth at the Curve tradeshow to promote ticket sales and waged a PR campaign to secure media coverage.
The Results
My efforts secured pre-event and post-event coverage in trade publications such as The Lingerie Journal, Intimate Apparel Journal, Best of Intima and Fashion Mannuscript. I partnered with the communications team at Eurovet to expand our media outreach, securing additional coverage for the event in Fibre2Fashion, Global Textiles and Knitting Industry. I also collaborated with the media department at NYU Langone to arrange an interview for a P-HUG board member to discuss the organization’s mission on the national Sirius XM radio show Doctor Radio.
Click on the images below to see a slideshow of the press coverage.
