Tag: public relations
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Scoring for Pro Player
The Goal High-tech performance was a hot topic in the men’s underwear market when CBK/Knothe Apparel Group, a manufacturer of branded and private label apparel for men, secured the license for the Pro Player brand and was launching the collection exclusively at JCPenney stores nationwide. Knothe needed the rollout to be a quick success and…
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Giving a H.U.G. for pediatric care
The Goal In 2018, Project Help Us Give (P-HUG), a nonprofit dedicated to helping children treated at NYU Langone Medical Center’s Rusk Institute for Rehabilitation, hosted the annual H.U.G. Award Gala honoring the CEO of Wacoal America and the trade show producer Eurovet. The Strategy Having previously promoted seven consecutives H.U.G. Galas during my tenure…
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Vassarette’s Innovative NASCAR Sponsorship Strategy
Vassarette, a lingerie brand, innovated in motorsports marketing by sponsoring NASCAR driver Kim Crosby in 2005. A PR team’s efforts resulted in extensive regional media coverage, with interviews in major cities like Detroit and New York. Crosby’s promotion included a feature on Fox News Live during a photo shoot.
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Relaunching Smart Trike in the U.S. press
The Goal Smart Trike, a convertible children’s ride-on invented in Israel, was a top-selling product around the world, but had a tough time making inroads in the United States due to similar products marketed here by bigger companies with huge marketing budgets. The Strategy Smart Trike needed a PR reboot in the U.S. and turned…