Tag: fundraiser
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Celebrating a Decade of Toys Across America
In 2013, I consulted for Kids In Distressed Situations (now Delivering Good) on the Toys Across America campaign, celebrating the Toy Bank’s tenth anniversary. The initiative involved toy giveaways across all 50 states, enhancing play’s benefits. My efforts boosted the Toy Bank hashtag use by 733 percent and TIF’s Facebook reach by 193 percent.
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Helping United Cerebral Palsy of New York to ADAPT
The Goal In 2017, the United Cerebral Palsy of New York City (UCP) celebrated its 70th anniversary with a gala that also introduced a new brand: ADAPT Community Network. The Strategy The Bromley Group, a leading PR and marketing firm that produced UCP’s gala, hired me to develop a pre-gala social media campaign on Instagram and Facebook to promote…