Tag: Social media
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In polarizing times, controversy sells
In today’s digital landscape, controversial celebrities like Sydney Sweeney and Demi Moore are redefining commercial success despite criticism. Brands leverage their polarizing images, driving sales and engagement. The Kardashian family’s reality TV empire exemplifies this trend, showcasing how public scrutiny can translate into lucrative business opportunities within the entertainment and fashion industries.
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The Pink Slip’s mentionable unmentionables
The Goal Pink Slip, the popular lingerie shop located in New York City’s Grand Central Station, made the transition to e-commerce after rising rents and dwindling foot traffic made a storefront business unsustainable during the economic downturn. The Strategy Having publicized several intimate apparel brands during my PR career, I saw the content possibilities in…
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Helping United Cerebral Palsy of New York to ADAPT
The Goal In 2017, the United Cerebral Palsy of New York City (UCP) celebrated its 70th anniversary with a gala that also introduced a new brand: ADAPT Community Network. The Strategy The Bromley Group, a leading PR and marketing firm that produced UCP’s gala, hired me to develop a pre-gala social media campaign on Instagram and Facebook to promote…