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A Red Daisy in bloom
The Goal As a publicist at Fineberg Publicity I played a pivotal role in promoting the launch of Red Daisy, a collection of premium sports bras and coordinates catering to women with a passion for fitness and high fashion. The Strategy I created an integrated marketing campaign for which I developed press materials to publicize the launch to…
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Celebrating a Decade of Toys Across America
In 2013, I consulted for Kids In Distressed Situations (now Delivering Good) on the Toys Across America campaign, celebrating the Toy Bank’s tenth anniversary. The initiative involved toy giveaways across all 50 states, enhancing play’s benefits. My efforts boosted the Toy Bank hashtag use by 733 percent and TIF’s Facebook reach by 193 percent.
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Teaching at FIT
The Goal In 2007, I was invited to take over a five-week workshop on fashion events planning at Fashion Institute of Technology’s School of Continuing and Professional Studies. The Strategy Expanding the course to include public relations planning, I tasked students to formulate a one-year strategic plan for the launch of a fashion collection that…
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Radici Stretches to the Future
The Goal RadiciSpandex Corp., the U.S. affiliate of the Italian fibers conglomerate RadiciGroup, faced stiff competition from larger fiber producers Invista and Hyosung, which waged highly-funded branding campaigns to dominate spandex sales to the textiles and apparel markets. The Strategy As a publicist at Finberg Publicity, I had the pleasure of producing Radici’s Stretch to…
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Successful Fundraising for ADAPT Community Network
In February 2019, a fundraising campaign for ADAPT Community Network was launched by The Bromley Group. The gala, held at Cipriani 42nd Street, honored notable figures such as Tony Danza and Tamron Hall, raising over $32,000 through journal ads. The event featured numerous broadcast news stars and highlights included Susan Lucci’s appearance.
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Giving a H.U.G. for pediatric care
The Goal In 2018, Project Help Us Give (P-HUG), a nonprofit dedicated to helping children treated at NYU Langone Medical Center’s Rusk Institute for Rehabilitation, hosted the annual H.U.G. Award Gala honoring the CEO of Wacoal America and the trade show producer Eurovet. The Strategy Having previously promoted seven consecutives H.U.G. Galas during my tenure…
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Vassarette’s Innovative NASCAR Sponsorship Strategy
Vassarette, a lingerie brand, innovated in motorsports marketing by sponsoring NASCAR driver Kim Crosby in 2005. A PR team’s efforts resulted in extensive regional media coverage, with interviews in major cities like Detroit and New York. Crosby’s promotion included a feature on Fox News Live during a photo shoot.
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Bara Luxe: Revolutionizing Plus-Size Bridal Fashion
The Goal Long before the body positivity movement, and the rise of David’s Bridal, upscale bridal boutiques didn’t carry sample gowns in extended sizes. Bara Luxe, a start-up couture design house from Japan, aimed to remedy this by launching a collection for curvy women in the midst of the economic downturn of 2008-2009. The Strategy…
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Relaunching Smart Trike in the U.S. press
The Goal Smart Trike, a convertible children’s ride-on invented in Israel, was a top-selling product around the world, but had a tough time making inroads in the United States due to similar products marketed here by bigger companies with huge marketing budgets. The Strategy Smart Trike needed a PR reboot in the U.S. and turned…
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Helping United Cerebral Palsy of New York to ADAPT
The Goal In 2017, the United Cerebral Palsy of New York City (UCP) celebrated its 70th anniversary with a gala that also introduced a new brand: ADAPT Community Network. The Strategy The Bromley Group, a leading PR and marketing firm that produced UCP’s gala, hired me to develop a pre-gala social media campaign on Instagram and Facebook to promote…