Helping United Cerebral Palsy of New York to ADAPT

In 2017, the United Cerebral Palsy of New York City (UCP) celebrated its 70th anniversary with a gala that also introduced a new brand: ADAPT Community Network. The Bromley Group, a leading PR and marketing firm that produced UCP’s gala, hired me to develop a social media campaign on Instagram and Facebook to promote the event and help transition […]

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The Pink Slip’s very mentionable unmentionables

Pink Slip, the popular lingerie shop located in New York City’s Grand Central Station, made the transition to e-commerce after rising rents and dwindling foot traffic made a storefront business unsustainable during the economic downturn. Having publicized several intimate apparel brands during my PR career, I recognized the content possibilities in a blog that combined […]

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